Confuse regarding SEO ?

Let me help you…. SEO is the practice of optimizing content to be discovered through a search engine’s organic search results.
The benefits are free, passive traffic to your website, month after month.

But before knowing the deep about SEO let us first need to understand how search engines work.
Search engines are like library for the digital age.

Actually instead of storing copies of books in library, it stores copies of web pages.

When you type a query into a search engine, it looks through all the pages in its index and also tries to return the most relevant results.

For this, it uses a computer program called an Algorithm.

I don’t know exactly how these algorithms work, but I do have some clues, at least from Google.

To give you the most useful information, search algorithms first look at many factors, including from the words of your query, relevance and usability of pages, expertise of sources and your location and also your settings.
The weight applied to each factor depends on the type of question asked – for example, the crust of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

Speaking of Google, this is also a type of search engine most of us used to search it —at least for web searches. That’s because it has the most reliable algorithm by yet.

That said, there are thousands of other search engines you can optimize.

Want to know more about this in our guide to how the search engines works ?

How Search Engine Optimization works ?

In easy words, Search Engine optimization works by confirming to search engines that your content is the best result for that relevant topic at hand.

This is because all search engines have the same aim, To show the best, most relevant results to their users n provide then real stuff.

Scrupulously how you do this depends on the search engine that you are optimizing for.

If you want more organic traffic to your website or web page, then you need to understand and follow to Google’s algorithm. If you want more video viewers, then it’s all about YouTube’s cognition that YouTube follow.

Since each search engine has a different ranking cognition, it’d be impossible to cover them all in this blog.

So, going forward, we’ll sharply focus on how to rank in the biggest search engine of them all: Google.

FUN FACT

Google has a market share of ~92%. That’s why it pays to optimize your website for Google instead of Bing, DuckDuckGo, or any other web search engine optimization as I mentioned there are a lot of search engines.

How to enhance for Google ?

Google famously uses more than 300 ranking factors.

There was even talk way back in 2011 that there could be up to 10,000.

Nobody knows what all of these ranking factors are, but we do know some I will try to explain.

How? Because Google told us, and many people—including us—have studied the association between various factors and Google rankings.

We’ll discuss some of those one by one. But first, an important point:

Google ranks on web pages, not websites.

Just because your business makes stained-glass windows doesn’t mean that every page on your site should rank for the interrogation “stained-glass windows.”

You can rank for different keywords and for different topics with different pages.

Now let’s talk about some things that affect rankings and search engine visibility mostly.

Crawl ability
Before considering your ranking, Google can even consider your contact, it first needs to know that it exists.

Google have several ways to discover new content on the web, but the first method is crawling. To put it simply, crawling is that where Google follows links on the pages they already know about to those they haven’t seen before.

For this, the program use by computer is known as a spider.

Let’s say that your homepage has a back linking from a website that’s already in Google’s search index.

Next time they crawl that website, they’ll follow that link to discover your website’s homepage and likely add it to their index box.

From there, they’ll crawl the links on your homepage and can find other pages on your site.

That why it is said that, some things can block Google’s crawlers:

Poor internal linking means –

Google relies on internal links to crawl all the pages on your site. Pages without internal links often won’t get crawled form your website.
No followed internal links – Internal links with no follow tags won’t get crawled from your webpage by Google.

No indexed pages –

You can exclude pages from Google’s index by using a no index meta tag or HTTP header.
If other pages on your site only have internal links from no indexed pages, there may be chance that Google won’t find them.

Blocks in robots text –

It is a text file that tells Google where it can and can’t go on your website. If pages are blocked, it won’t crawl them.
If you’re  facing any of these issues on your site, consider Search Engine Optimization audit with a tool like Site Audit, SEO checker etc.

Mobile-friendliness –

68% of Google searches come from mobile devices, and that number is growing every year due to more flexibility of using mobiles than laptops. It probably comes as no surprise that in 2017, Google announced a ranking boost for mobile-friendly websites in its mobile search results.
Google also shifted to mobile-first indexing in 2018, meaning that they now use the mobile version of your page for ranking and indexing too.

In simple words, most users will likely hit the back button when a desktop version of a site loads on mobile.

That was important because Google wants to keep its users pleased because pages that aren’t optimized for mobile lead to dissatisfaction. And even if you do rank and win the click, most people won’t stick around to consume your content.

You can check it for your web pages also either it is mobile-friendly with Google’s mobile-friendly testing tool or not

It’s not over actually its is long topic and no one cover this topic in One time.

Thank you
Himani  Dhoundiyal