7 Distinct Techniques To Integrate Email Marketing And Instagram

Email is considered as an old marketing technique in marketing aspects, but in Instagram, it is seen as a newborn kid on the platform. While bringing a marketing campaign, Instagram and email could combine in an excellent way that uses their advantage.

Instagram acquires above one billion users worldwide, which helps every brand on the platform reach a maximum audience. However, email developed into a crucial marketing network to grow a strong relationship with customers, grasp customer conversions, and send messages. A study declares that emails bring out a 4500% ROI(Return On Investment) in email marketing campaigns.

Here are the seven techniques email marketing and Instagram could work together.

 

Ask Your Instagram Fans To Subscribe to Your Email List

Encourage your Instagram audience and fans to subscribe to your emails through highlighting every benefit they would acquire, such as best deals & offers, discounts, and uniquely valuable content. 

The best way to bring this is to communicate the central values they would acquire from your email list in your bio section of the platform and add a clickable URL that directs to your sign-up page. Some brands on the network use the “Swipe Up” feature on the Instagram story feature to send their audience to a sign-up form.

Above 500 million Instagram users check stories every day, so it is better to upload sign-ups than informative video content. Utilize the Instagram stories “Swipe Up” feature to grab audiences to a targeted landing page.

 

Showcase Your Instagram Account In Your Every Email

Email marketing could gain more engagement and followers on the platform through encouraging each subscriber about your brand’s activeness on the social community. The easiest way is to attach social media options in your every email. A recent study says that email content with social media options gains over 175% higher CTR(Click Through Rate) than email content without social media options.

You could use a perfect CTA and your Instagram profile icon to obtain your email subscribers to your Instagram profile.

If your brand uses the reels section on Instagram to promote your services or products, you can share your reels presence with your email subscribers. Because the contents of the reels receive massive engagement, including real Instagram reels views, it helps spark your brand’s social presence. 

 

Sync Instagram Campaign And Email Calendars

Your enthusiastic team might acquire a calendar for email marketing, but did it sync with your content on Instagram? Moreover, various teams do the same thing because they are unaware that other teams are doing the exact thing. For instance, your social media teammates might have a calendar for summer campaigns that the email marketing team can process. By the way, you might have an email artwork that works great on every social media, so how would you pull these teams together?

Incorporating calendars for your email and Instagram campaigns could help your teammates to avoid the same work, bring everyone on the exact page, and get to know when the campaign is starting and ending. There are many tools online to pick up the right time to upload your content for massive engagement; to bring out an attractive artwork for both emails and Instagram; to edit colors, resize pictures, and add filters on any network.

 

Ask Fans To Share UGC To Utilize In Your Email List

Over 80% of consumers concluded that they want to accept social proof to purchase a service or product. Social proofs such as user reviews and testimonials increase consumers’ confidence and gain more trust in your online product while they do not have any contact with your products directly. 

Ask your fans to share UGC(abbreviated as User Generated Content) on the platform via offering rewards, running a contest, or conducting giveaways. Bring the mechanism more simple to gain more audiences and participants.

Ensure to share User Generated Content in your every email to make more unique and engaging content. Social proof such as UGC encourages every customer that more people believe in your service or product you offer.

 

Invite Every Email Subscriber To A Brand Ambassador Event

Encourage every loyal email person to become a brand ambassador who promotes and advertises your services and products to their audience base and online micro-networks. 

Provide freebies, access to your profile, and attractive discounts to your brand ambassadors for Instagram posts. Not only reaching their online platform, but you will also gain many UGC to develop more trust in your business or brand. With over 90% of consumers online utilizing offer codes, provide every ambassador with special promo codes for their audience to use to bring more conversions on your site. Also, you can monitor the brand ambassadors who are getting a good ROI(Return On Investment). You could make a brand ambassador program easily with many marketing platforms such as CrewFire or Zipper.

 

Bring Your Instagram Feed In Your Email

You can incorporate your live Instagram feed into your email content to make eye-capturing content.

For an interactive and unique email campaign, bring your Instagram feed to your emails. You could bring this through providing an RSS feed on Instagram to the template of your email. It not only reminds your subscribers of what’s trending around your business or brand but also showcases them a curious side of your business, leading to more results. It brings a significant victory for you and your brand.

 

Organize A Giveaway To Develop Your Email List

Your fans would share their contact info in favor of exciting prizes or gifts. Conduct an Instagram giveaway, and bring your email subscribing to a fantastic requirement. A famous brand runs a contest on Instagram with the branded hashtags to acquire more UGC(User Generated Content).

An effective way to bring this is to pursue the below requirements:

• Subscribe to every newsletter.
• Upload the pictures relevant to your brand on the platform using the #yourbrand hashtag.
• The contest’s time is from the starting date to the ending date.
• Your Instagram profile must be public when the contest is active.

Promote and advertise giveaways to your email people so that they could participate. Through this method, not only can you bring your fans on the platform to the sales funnel, but you can also spark your business to the Instagram communities of your subscribers.

The branded hashtags make your business or brand more strength and trend through bringing more visibility to your content. Generally, your Instagram fans start to utilize your branded hashtags to engage with your business or brand. 

 

Benefits Of Email Marketing In Current World

• Easy to craft content
• Builds immense credibility for your brand
• Brand recognition
• Increases sales
• Solid customer relationships
• Cost-less and time-less optimization
• Gain massive traffic to your site
• Explore authority
• Develop excitement
• Improves communication with your customers
• Boost your revenues
• Reach audience on any device
• Look professional with stunning email templates
• Acquire instant results
• Produce vast leads
• Promote products and services
• Double your audience in a short time
• Multiply your brand value
• Grab new customers
• Always say top-on-mind

 

Conclusion

Bring up a strong strategy first before integrating email campaigns and Instagram. Pin your objective to promote an attractive sale or build your email subscriber list, and analyze where email and Instagram could help you achieve your outcome.

However, when email and Instagram work together, it increases your traffic and attains more conversion for your business. Don’t forget that teamwork brings the dream work.

 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

 

 

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