14 Most Recent Twitter Statistics: What’s the Status
14 Most Recent Twitter Statistics: What’s the Status
of Twitter in 2022?
in the world. It’s where people have conversations and where the latest trends
are born, and people visit to learn about what’s going on in the world.
It’s an essential tool for marketing professionals
seeking to increase brand recognition, build relationships with their
customers, and discover valuable information.
marketing on Twitter, it is essential to learn the most you can regarding the
the site and its users.
In this regard, that’s why we’ve compiled an overview of
Thirty-eight of the most current Twitter data. These statistics will allow you to
understand the Status of Twitter this year and help you formulate your
strategies for the coming future.
Ready? Let’s get started…
The most critical Twitter stats
Let’s begin by looking at some vital Twitter stats that
give you an overview of how popular and effective the platform has been.
- Twitter has an active daily monetizable 192 million
members…
or MDAUs or MDAUs for shorter. “Mortgageable”
means talking about just those accounts that can view ads through the site.
The number of users who can be monetized is only about
half the number of users using the platform. A substantial proportion of
Twitter’s users do not contribute to the ad revenue.
The data is from the most current (at the date as of the
making this report) Global Impact report and is present at the time of writing.
- …And 353 million active users
This places it at around 16th place on the most popular
social networks list based on the number of users.
If you’re only looking at the total number of people
using the platform, Twitter doesn’t rank in the top 10 most popular social
media platforms. To put it in perspective, Facebook has over 2.7 billion users
– almost 8x the amount of Twitter.
353 million active users
- 52 percent of Twitter users in the US utilize the
platform all day…
Users of Twitter appear to be quite busy. They visit
daily to keep track of the events happening around the world.
52 percent of Twitter users in the US utilize the
platform every day
Source: Statista1
- …And 96% of people use it at minimum once per month
Most Twitter users log on to Twitter at least each month,
proving that Twitter has highly engaged, active users.
- Twitter generated more than $3.7 billion in revenues
in 2020.
According to the statistics from the most recent Global
Impact report. A large portion of the revenues come from the advertising
industry; however, some income also comes from data licensing or other sources
of revenue.
2020 was a wildly successful one for the company, as
revenues were up by more than $250 million over the year prior.
This could be due to an increase in the number of users
Note: socialfollowerspro
and the use of social networks brought by the pandemic spreading across the
globe.
Twitter generated more than $3.7 billion in revenues in
2020.
Source: Twitter Global Impact Report 2020 and Statista5
- There are more than 5,500 employees on Twitter.
The employees are spread out across 35 offices located in
different countries across the globe.
Twitter user demographics
Then, let’s examine some Twitter user data. These
statistics tell us more about who those who use Twitter are.
- 38.5 percent of Twitter users are between 25 and 34.
If we examine the worldwide variation of Twitter users by
age, it’s evident that Millenials favor the platform.
38.5 percent of people are aged between the age of 25 to
- A further 20.7 percent of users are aged 35-49. That means that most of
Twitter’s users are located in the 25-49 age bracket.
25 and 34.
- 42% of users on Twitter are enrolled in a university
degree or higher
A typical Twitter user is more educated than the average
of the nation. Just 31% of Americans are college-educated instead of the 42%
who are users of Twitter?
42% of users on Twitter are enrolled with a university
degree or higher
- 41% of users on Twitter make $75,000+ a year.
Not just are Twitter users more educated. However, they
also make more money. Forty-one percent of users earn more than 75k a year, but
only 32 percent of American adults can claim that.
- The US has the most Twitter users than any other
country.
There are around 73.5 million Twitter customers within
the US. Japan is in second at 55.55 million users. India is third with 22.1
million, with the UK fourth with 17.55 million.
The exciting thing is that if you look at the number of
Twitter users in each nation to the country’s total population, reveals that
Twitter has significantly higher market penetration in countries of tier 1 as
opposed to developing countries such as India.
It isn’t the case with other social media platforms. For
instance, Facebook has more users in India than any other country.
The US has the most Twitter users than any other country.
- 68.5 percent of users on Twitter are men
However, just 31.5 percent are female. There is a reason
why Twitter shows an equal gender balance compared to other social networks and
is preferred by males.
For example, 49 percent of Instagram customers are
female, whereas 51% are men.
Statistics on the use of Twitter
We know who’s using Twitter so let’s look at how
they’re making use of it. Here are some statistics which shed light on how
Twitter people interact on the site.
- 79% of users on Twitter follow brands
In contrast to Facebook, where most users are only
interacting with families and friends, many Twitter users are followers and
interact with brands they love.
79% of users on Twitter follow brands
- 10 percent of Tweets are generated by Twitter. 92%
tweets
A typical Twitter user does not tweet frequently – it’s
just once a month, on average. But, a tiny percentage of the most active
Twitter users tweet each month 157 times, on average.
They are the ones who shape the conversation about
culture.
10 percent on Twitter are the Twitter account owners
responsible for 92% of tweets
- 71 percent of Twitter users receive their news via
the platform.
This is what makes Twitter an important one among the top
focused on news and information-related social media platforms: Facebook,
Reddit, and YouTube.
Seventy-one percent of Twitter users receive their news
via the platform.
