4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO
4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
and if you’re making your first website right now you’re probably making the same on-page SEO mistakes wait I know how to fix this copious amounts of popcorn[Music]in a conference room meeting everybody the conference room alright so here’s what we did we got our snacks we had our hour and a half long meeting with our employees and now we want to share with you guys the four things that we learned all we need is a whiteboard what’s that Jim a whiteboard that’s kind of hard here
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
what is that tag team here’s the first mistake and it’s a big one it’s having the tips and your articles being too obvious the reason that this is an SEO mistake is when somebody goes to a post that just has obvious tips on it they’re going to pogo stick they’re going to bounce back tithe SERP and they’re going to go find another article and that’s a clear signal to Google that your article isn’t very valuable so here’s an example let’s say you were writing this posts even tips for running your first marathon so what would be like the worst tips you could give for that there are these write like drink water
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
oh really you need to take your water running marathon or stretch pace yourself train ahead of time but so obvious so often when I look at blog posts from newer bloggers that’s the kind of stuff they give the reason it’s a problem is everyone who knew that before they read your blog post and they were so they won’t find much value there but there’s one really clever tip and this is what we’re teaching all of our writers what we talked to them about in the meetings a great way to think of clever tips is to start with lame tips so if you’re writing this post write your 7awful lame boring tips here and then go research each one of them to find clever hack about that thing so for example
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
drink water well what if you just go look up a steady I’m sure there are a dozen or that have been done on how much water you should drink when you’re running marathon and now your tip isn’t Drink water its elite marathoners and first marathoners alike generally drink two liters of water during the course of marathon now I have some new knowledge stretch okay what if you go and find out what the most common injuries are among people running their first marathon and then you find a simple stretch that would help with that that’s easy you pace yourself go look at numbers of marathon results and how long it takes an average first time marathoner to finish and then instead of pace yourself your tip can be shoot for an eight minute twenty second pace insect so it’s a really cool process so that even if you don’t know much about marathoning
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
you can quickly find some ninja clever tips to make your blog seem valuable and helpful to somebody who coos there showing a lack of knowledge this one can be kind of difficult because our writers really don’t know much about the topics that they get before they have to research them for example one topic was is cocaine good teat this was the title of the post and the writer said well cocaine taste somewhere between a salmon and a trout well cocaine is salmon awkward but that kind of thing can happen really with anybody’s website I mean if you’re just kind of diving into
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
the topic of your blog you’re going to be making these little slips in the way that you write and it’s an on-page SEO mistake because it makes somebody it just immediately removes the credibility from your site and it makes somebody want to leave when they see something that’s an error that somebody that’s into that topic would know that that’s wrong and so whether it’s you if you’re new in your topic that you ‘rewriting about or if you’re hiring freelancers to write some of your content this is the kind of mistake that can happen another one that we saw this week was somebody was writing about fifth wheel campers and they called them fifth wheelers
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
that’s just somebody who’s into RVs would never say fifth wheelers it’s just not the Verna you learn but it’s a very easy to make mistake and so I guess the important tip here is you just need to have some process in place that that never goes live on the website so if you’re hiring freelancers you’re going to a content mill great you should outset outsource allot of your writing but you need to know that you can’t just copy and paste what writer did on your site and say good because they may not have had enough time to really understand the industry otherwise you’re making mistakes like that another one that we’re seeing very often is the article writer did a great job writing it but then it goes to animate person who adds an image to the post and they don’t know anything about that
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
topic and so it was about you know the best lures for cocaine fishing and they add a picture of a bass lure on it it’s just going to remove the credibility of the post but it’s an easy to make mistake so the tip is find a way to fact-check what goes on your website you don’t want to lose credibility so for our third tip we call it spit it out just meaning that we need to get more concise and to the point in our answer paragraph so for this one I just wanted to show you guys a few examples on the computer so let’s start off with this post called most common travel trailer ball-sized this is something
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
that I’m sure a lot of people are searching frothier travel trailers so let’s go down to the answer paragraph you can see that it says while smaller two-inch balls are common in little utility trailers and even some very small teardrop trailers the two and 5/16 16 inch ball size allows for the heavier load of a camper trailer so you see that the answer starts with a very specific caveat rather than an actual answer you know what the reader is looking for what we’re looking for is the second half of that sentence the 2 and 5/16 inch ball size allows for the heavier load of camper trailer that’s the best possible answer here rather than starting out with a caveat we should start with exactly
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
what the reader is looking for and I know that sounds a little nitpicky but it really could be the difference between getting Google snippet and not getting it and for that I also want to show you this post is phishing better in high or low-pressure if we scroll down to this answer paragraph this is another prime example of what could automatically tell Google that we don’t deserve the Google snippet so the differences in air pressure allowed for changes in fishing conditions there are many opinions as to what is better for fishing fishermen will claim than a sudden low-pressure system offers better fishing conditions than
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
those of a high pressure system we’re defining low and high pressure systems and then we say there are many opinions as to what is better for fishing but the title of the post is fishing better in high or low pressures the person searching this you know just wants to hear the answer to that meaning fishermen will claim that a sudden low-pressure system is better for fishing but it really doesn’t matter all that much that’s our answer that’s what we need to get to first our fourth and final topic is making sure you stay on topic in your blog post this takes the form of having an outline of subheadings that’s totally relevant helpful and on topic with what your reader came for so for this one we just took a sample post called how big do German Shepherds get this is something that could be on any pet blog so it may be relevant to some of you guys so
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
the temptation with this one can be to haven outline of subheadings this starts out helpful with a subheading like the average height and weight of a German Shepherd but then to get more general and non specific to our topic with things like the diet of a German Shepherd how to groom a German Shepherd how to train one these are subheadings that people put all the time in posts like this but that really aren’t as helpful as what some other subheadings could be what we would probably put in aim a blog post like this we would start off with the subheading that we did over there which was average height and weight of a German Shepherd but then we would move on and be still be helpful and relevant to what reader is looking for and we would do something like difference
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
in size between male and female foods that promote growth in German Shepherds breeds that are similar in size to a German Shepherd so we’re staying relevant to what the reader is looking for we’re getting inside their head and thinking what would they want to know in the next subheading what would their next question be so overall we’re really happy with what’s happening at the Creator studio we are doubling down constantly and wanting to hire more people because it’s overall going really really well and I absolutely think these websites are going to go but it has been crazy stressful as we’re taking 50 brand-new people to blogging and teaching them all of these kind of mistakes
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| 4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO |
the cool thing is we’re learning so much about the mistakes people make in writing the content that we’re taking that and putting it into project 24 project 24 is our class where we teach people how to create successful income websites just like we’re doing on a big scale but just by yourself making these income websites that can produce passive income for your family we’ve really developed a step-by-step process for building the sites and it can totally change your life starting a website and starting to bring in some passive income for your family so check it out at income school comm. slash project 24
Conclusion
4 On-Page SEO Mistakes That Can Ruin a Blog | How to do proper SEO with this you understand the proper things that we should know
